Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Social media refers to interaction among people in which they create, share, and/or exchange information and ideas in virtual communities and networks

One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy for drawing new and unique visitors to a website. SMO can be done two ways: adding social media links to content, such as RSS feeds and sharing buttons — or promoting activity through social media by updating statuses or tweets, or blog posts.

Services We Offer:

  • AD Placements for Facebook, Instagram, Twitter, etc..
  • Daily/Weekly Posting Service (We post quality content to attract more customers)
  • Social Media Management (We quickly reply to posts and provide them with information to convert traffic into potential sales)
  • Competitor Analysis (Make sure that the content being provided can compete with others in same industry)
  • Branding & Media Creation (We also offer advanced media creation for marketing campaigns who want to crush their competition) 

 

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called social customer relationship management  (social CRM).

SMM became more common with the increased popularity of websites such as Twitter, Facebook, Myspace, LinkedIn, and YouTube. In response, the Federal Trade Commission (FTC) has updated its rules to include SMM. If a company or its advertising agency provides a blogger or other online commenter with free products or other incentives to generate positive buzz for a product, the online comments will be treated legally as endorsements. Both the blogger and the company will be held responsible for ensuring that the incentives are clearly and conspicuously disclosed, and that the blogger’s posts contain no misleading or unsubstantiated statements and otherwise complies with the FTC’s rules concerning unfair or deceptive advertising.

Source: techtarget

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